Description
Why Consumer Psychology?
Gain insights into the key individual and group-oriented factors that drive consumer consumption. Find answers to questions such as why consumers behave the way they do and debate theoretical perspectives. Challenge yourself and learn how to dissect and analyse theory and put it into practice in the workplace.
Consumer behavior courses can integrate recent changes in consumption and tie them with emerging trends in buyer behavior so you can stand as an expert on how people make choices when it comes to consuming products. These classes have been designed to do just that and encourage you to engage practically with the subject and have a strong emphasis on application.
Assessment
The programme is assessed entirely by coursework. There is no formal exam.
Course Overview
- Evaluate various buyer behaviour perspectives within the context of marketing and the wider field of society.
- Apply consumer behaviour theory to real-life cases, drawing out the underlying psychology themes at play.
- Analyse key consumption theories and models with their informal and academic perspectives.
- Describe the current trends in online consumer behaviour and activities and their implications for society.
- Evaluate individual consumer identity and wider group identity from a social psychology perspective.
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| Diverse Programmer Take your pick of our wide range of courses, each designed with your future in mind. | Expert Tutors Learn from industry professionals at the very top of their game. | Flexible Learning Life happens. We get it. Study and achieve your goals on your schedule. | Central Location Study at one of our two campuses placed in the heart of central Dublin. | Small Class Sizes Get one-to-one, personalized support from our tutors. |
Meet Our Students
Hear from our students as they share why they chose IBAT Dublin and the invaluable benefits they’ve gained from their journey with us.
Study options
Online Study
| No geographic restrictions. Study wherever you are in the world |
| Lower fees and reduced costs on accommodation, transport etc. |
| Flexible schedule and self-paced learning |
| Ideal for working professionals |
| Opportunity to interact with learners across the globe |
| Live sessions with mentors to address any student questions or queries |
| Access to all recorded sessions |
On Campus Study
| Better student and teacher engagement |
| Face-to-face networking with like-minded professionals |
| Focused learning without distractions |
| Opportunity to ask tutors any questions or queries in person |
| Full access to campus resources |
| Better socializing and collaborating with other students |
| Break the monotony of being at home all time |
